Due diligence on competitive advantage and market potential

Background:

  • A biotech company developing an investigational drug in gastric cancer.
  • Phase 2A trial indicates 3L treatment potential but company faces developmental financial issues.
  • Investor seeks clarity on drug’s competitive advantage and market viability for potential investment opportunity.

Approach:

  • Public data review:
    • Gastric cancer landscape: current treatments, effects and unmet needs in 3L
    • Competitor drugs: potential treatments and impact.
    • Past regulatory decisions, therapy labels and clinical endpoints for registration support
  • Review of clinical data of product
    • study population, design, efficacy and safety data of phase 2A trial.
  • Comparative Analysis: Product vs. existing and future therapies: competitive advantage assessment.
  • Target population size: 3L gastric cancer estimates in key regions.

Solution and recommendations

  • Reported potential advantage over current and future potential therapies and commercial opportunity.
  • also suggested potential clinical development path and plan for registration.

Assessment of Academic asset for potential drug development opportunity

Background:

  • A biotech to in-license a research product from an academic institution and advance it to the market.
  • The product targets molecules found in cHL and certain NHL subtypes.
  • Early-phase trials in cHL indicate it’s safe and shows potential anti-tumor activity.
  • To assess its clinical and market viability and to devise a plan for its development up to the NDA submission, with lifecycle management.

Approach:

  • Review phase 1 data and preclinical data from the academic institute
  • Review disease areas:
    • Identify potential population based on the expression of the target in cHL and some NHLs
    • Estimated size of patient population for Market opportunity
    • Current treatment options in HL and NHL to understand the area of unmet medical need in target population
    • Examine treatment effect of current available therapies and future potential drugs for competitive advantage
  • Define Priority development area and develop CDP including sequence of development(life cycle management)in HL and NHL.
  • TMI research consulted with key opinion leaders about CDP.

Solution and recommendations

  • Crafted clinical strategy, including TPP and laid out a detailed Clinical development plan leading up to the NDA of first indication
  • Recommended lifecycle management in HL and NHL
  • Presented risk assessment and mitigation exercise

Priority indication and Seamless development in multiple indications

Background:

  • A start-up biotech firm is working on a TKI that targets a molecule present in various tumor types.
  • With promising preclinical results, they aim to initiate a first-in-human phase 1 trial.
  • The objective is to create a clinical development strategy that allows for a quicker entry into the market.

Approach:

  • Reviewed the disease areas with target expression and identified the area of unmet need, the available treatment options and market potential.
  • Prioritized the target indication for initial drug development and formulated lifecycle management strategies.
  • Worked out clinical development plan with some scenario of seamless /adaptive study design until NDA for accelerated approval

Solution and recommendation:

  • Recommend target diseases and priority indication.
  • A clinical development plan detailing the phase 1 trial design and demographics, transitioning seamlessly into a phase 2 basket trial, pivotal registration phase 2 trials and confirmation trials
  • Recommended criteria for go/no-go decision and timing along the clinical development.
  • Presented risk assessment and mitigation plan for the whole CDP
  • Suggested clinical organization to execute the plan.

Medical Launch: Medical affairs plan and team set-up

Background:

  • A regional pharmaceutical company is planning to launch EGFR TKI(generic product) in NSCLC in Asia.
  • While it has marketed some drugs in other disease areas, it has no experience in oncology area.
  • Seek formulation of medical affairs strategy and plan and to set up team of medical affairs in NSCLC in Asia.

Approach:

  • Review NSCLC landscape in Asia and current treatment options to figure out opportunity and challenges.
  • Identify target markets(countries)
  • Situational analysis of the product -SWOT analysis to understand competitive advantage and differentiation.
  • Customer mapping and feedback-KOL, treating physician, patients
  • Work out requirement for regulators and payor and patients

Solution and recommendation

  • Recommend targets market with NSCLC landscape in Asia
  • Formulate medical affairs strategy and plan for launch excellence including KOL engagement and medical education, medical communication and publication plan
  • Recommend in applying available data and in making evidence generation plan in support of registration and reimbursement
  • Suggest in set-up of medical affairs team in Asia

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